The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children. Wearing the moose hide pin signifies a commitment to honour, respect and protect the women and children in your life and speak out against gender-based and domestic violence.

The inspiration for the campaign came to co-founders Raven Lacerte and her father, Paul, in 2011 during a moose hunt on their traditional Carrier territory along the Highway of Tears in Northern BC – where so many women, many of whom are Indigenous, have gone missing or been murdered. Since then, annual gatherings and ceremonial fasts have taken place and more than three million squares of moose hide have been distributed to Canadians, from young to old to students and organizations across the country.

As the campaign spreads across Canada and internationally, the Moose Hide Campaign is aiming to have 10 million Canadians wearing their pins and one million people fasting together in ceremony to end violence against women and children. People of all ages, genders and cultures are invited to participate. May 11th, 2023, marks twelve years of the Moose Hide Campaign! Violence against women and children remains an unacceptable reality. Half of all women in Canada have experienced at least one incident of physical or sexual violence since the age of 16. More than 6,000 women and children are housed in emergency shelters each night across Canada, seeking refuge from abuse.